Point of Sale Solution Back Office Physical Gift Cards
Description
What's in this article?
Offering gift cards is a great way to generate up-front revenue for your business. Gift cards encourage customer loyalty and often lead to sales that exceed the value of the original gift card. Point of Sale solution gift cards are a "closed loop" form of payment, meaning that the gift cards can only be used at your business and cannot be used as a form of payment across bank or card networks. Your customers can purchase a gift card from your business with a maximum amount of $500. Users can reload their gift card balances up to a maximum amount of $500, if desired.
The Point of Sale solution offers physical gift card purchases as part of the Growth and Pro plans. You can order customized cards for your business to offer for sale at your location. Digital gift cards are available with the Pro plan and may also be customized for your business; however, they are purchased by your customers through your online store and delivered to them via text or email. Both types of gift card include a 16-digit card number. Digital cards also require a four-digit PIN for security. Learn more about how to setup digital gift cards for your Pro plan.
Order physical gift cards
Physical gift cards are customized and ordered through Card Market, a third-party site, accessed through your Point of Sale Back Office. Once ordered, the cards will be shipped to you within 10 business days of your order approval and payment, but they may be expedited for an additional fee. In addition to the gift card itself, you can also order pre-designed or custom card carriers and point of purchase display stands, signs and other merchandising items.
To order physical gift cards, carriers, or point of purchase items
- In Point of Sale Solution Back Office, select Gift Cards & Loyalty > Physical Card Orders.
- Click New order, then click Continue to leave Point of Sale Back Office and open the Card Market site.
- Click Start a New Quote.
- Click an item option:
Standard Cards to order pre-designed gift cards
Standard gift cards offer pre-selected image options that you can customize for your business. As you design your gift card, the preview will change.
- Enter up to three lines of text on the gift card, choosing a font, font size, and color.
- You can click and drag the text boxes in the Preview to arrange them as desired.
- Choose a background from the dropdown list.
- Enter the quantity of cards to order, in increments of 50. The minimum order is 100.
- Provide any additional instructions for text that should appear on the back of the card, such as store address. You can add up to 255 characters.
- Click Add to Quote.
Custom Cards to upload your own artwork/branding
You can create customized gift cards for your business, including customizing the images.
- Enter a quantity for the order. Orders are bundled in packs of 250.
- Upload the artwork for the front image of the card and the back image of the card.
- (Optional) Provide art and layout instructions for the front and back of card.
- Click Add to Quote.
Key Tag Cards
Key chain cards are smaller gift cards that can be attached to a key ring, making them quickly accessible to your customers.
- Select a type of key tag card. Options include three separate key tag gift cards, a standard size gift card with 2 associated key tag cards, a standard gift card with a single associated key tag, and a single key tag.
- Enter a quantity to order. The cards are bundled in packs of 50 with a minimum order of 100 (2 packs of 50).
- Upload your custom art work. A PDF template with card dimensions and margins is available for download to help you design your front image.
Standard Carriers
Choose from a selection of predesigned gift card carriers. Order in groups of 50.
Custom Carriers
Choose a quantity for the carriers, which are sold in groups of 500. Then upload your custom image for the carrier. Your image should follow the guidelines provided. You can provide additional instructions for your order, if needed.
POP Items
Choose from a variety of point of purchase products to help you sell gift cards.
- Enter up to three lines of text on the gift card, choosing a font, font size, and color.
- Click Add to enter contact information.
- Complete fields and click Save to the Quote Summary view.
- Click Add to add your company information and shipping address.
- Complete fields and click Save to return to the Quote Summary view.
- Click Submit Quote. You will receive an invoice via email with your gift card proof for approval and a link for payment. Once you approve the proof and pay the invoice, the cards will be created and shipped to you within 10 business days.
To view physical gift card orders
- In Point of Sale Solution Back Office , select Gift Cards & Loyalty > Physical Card Orders.
- View orders that have been submitted.
table of scenarios and how to correct Field Description Date The date the order was created. Submitted The date the order was submitted. Order # The order number for tracking Comments The order identification number appears. Count How many items were ordered Action Open the Gift Card Portfolio
Selling gift cards
To sell a gift card, you will need to create a gift card inventory item. Gift cards are not prepaid and do not have a value until they are sold as an item. Gift card purchases are normally considered non-refundable; however, state law where you do business may require refunds for gift cards with small balances, allowing the owner to convert the balance to cash. Check with your state to determine if you need to comply with a law and what the minimum balance is. If you need to refund small balance gift cards, use the steps below. This process will ensure that your gift card balances report remains accurate.
To set up gift cards in your inventory
- Create a new product in your Items inventory named "gift card" or similar. Learn how to create an inventory item.
- Click the This product is a gift card option.
- Choose a pricing option for the gift card:
- Create a product for each gift card denomination by setting a price and value for the gift card (e.g., $25, $50, $100). Individual gift card items must be added to your inventory for each dollar amount you want to offer. Leave Price in store disabled.
OR - Allow the amount of the gift card value to be set at the time of sale by enabling Price in Store to allow the cashier to set a custom value at the point of sale. You do not need to enter a Price.
- Create a product for each gift card denomination by setting a price and value for the gift card (e.g., $25, $50, $100). Individual gift card items must be added to your inventory for each dollar amount you want to offer. Leave Price in store disabled.
- Select a Category from the existing options.
- Click Save and exit.
Manage your gift card portfolio
Your gift card portfolio shows all gift cards in your inventory, when they were activated, the card number, balance, and transactions. Gift cards are automatically activated when you scan the gift card barcode and add a balance at the point of sale.
To see your current portfolio in the Back Office, select Gift Cards & Loyalty > Gift Card Portfolio.
| Field | Description |
|---|---|
| Activated on | Date the card was activated |
| Card # | The card number |
| Balance | The current balance on the card |
| Transaction | Gift card transaction history |