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Point of Sale Solution Back Office Physical Gift Cards

April 3, 2026

Description

How to set up gift card sales for your location

What's in this article?

Software Plan: Growth | Pro

Offering gift cards is a great way to generate up-front revenue for your business. Gift cards encourage customer loyalty and often lead to sales that exceed the value of the original gift card. Point of Sale solution gift cards are a closed loop form of payment, meaning that the gift cards can only be used at your business and cannot be used as a form of payment across bank or card networks. Your customers can purchase a gift card from your business with a maximum amount of $500. Users can reload their gift card balances up to a maximum amount of $500, if desired. 

The Point of Sale solution offers physical gift card purchases with the Growth and Pro plans. You can order customized physical gift cards for your business to offer for sale at your location. Digital gift cards are available with the Pro plan and may also be customized for your business; however, they are purchased by your customers through your online store and delivered to them via text or email. 

Both physical and digital gift card include a 16-digit card number. Digital cards also require a four-digit PIN for security. Learn more about how to setup digital gift cards for your Pro plan.

Order physical gift cards

Physical gift cards are customized and ordered through Card Market, a third-party site, accessed through your Point of Sale Back Office. Once ordered, the cards will be shipped to you within 10 business days of order approval and payment, but they may be expedited for an additional fee. In addition to the gift card itself, you can also order pre-designed or custom card carriers and point of purchase display stands, signs and other merchandising items.

To order physical gift cards, carriers, or point of purchase items


  1. In Point of Sale Solution Back Office, select Gift Cards & Loyalty > Physical Card Orders.

    Physical Card Orders
  2. Click Order physical gift cards (or click New order if you have previously ordered cards), then click Continue to leave Point of Sale Back Office and open the Card Market site.

    Physical Card Orders screen. First time Order physical gift cards button.

  3. Click Start a New Quote.
     
    Start a new quote on the Card Market site.
  4. Click an item option:

    Item options on the Card Market site.

    Standard Cards to order pre-designed gift cards


    Standard gift cards offer pre-selected image options that you can customize for your business. As you design your gift card, the preview will change. 

    1. Enter up to three lines of text on the gift card, choosing a font, font size, and color.

      Standard gift card order information
    2. You can click and drag the text boxes in the Preview to arrange them as desired. 
    3. Choose a background from the dropdown list.
    4. Enter the quantity of cards to order, in increments of 50. The minimum order is 100.
    5. Provide any additional instructions for text that should appear on the back of the card, such as store address. You can add up to 255 characters.
    6. Click Add to Quote.

    Custom Cards to upload your own artwork/branding


    You can create custom gift cards for your business using your own logo or images at no extra cost. For an additional fee, Card Market’s art department can create a custom design for you.

    1. Enter a quantity for the order. Orders are bundled in packs of 250. 

      Custom Card order information
    2. Upload the artwork for the front image of the card and the back image of the card. 
    3. (Optional) Provide art and layout instructions for the front and back of card.
    4. Click Add to Quote.

    Key Tag Cards 


    Key chain cards are smaller gift cards that can be attached to a key ring, making them quickly accessible to your customers.

    1. Select a type of key tag card. Options include three separate key tag gift cards, a standard size gift card with 2 associated key tag cards, a standard gift card with a single associated key tag, and a single key tag.

      Customer Key Card order information.
    2. Enter a quantity to order. The cards are bundled in packs of 50 with a minimum order of 100 (2 packs of 50). 
    3. Upload your custom art work. A PDF template with card dimensions and margins is available for download to help you design your front image. 

    Standard Carriers


    Choose from a selection of predesigned gift card carriers. Order in groups of 50.


    Standard carrier order options



    Custom Carriers


    Choose a quantity for the carriers, which are sold in groups of 500. Then upload your custom image for the carrier. Your image should follow the guidelines provided. You can provide additional instructions for your order, if needed.

    Custom carrier order option


    POP Items


    Choose from a variety of point of purchase products to help you sell gift cards.

    POP item options


  5. Click Add to enter contact information.
     Add highlighted under Contact information of Quote Summary.
  6. Complete fields and click Save to the Quote Summary view.

    Save highlighted in Contact information form.
  7. Click Add to add your company information and shipping address.
     Add highlighted under Company information of Quote Summary.
  8. Complete fields and click Save to return to the Quote Summary view.

    Save highlighted in Company information form.
  9. Click Submit Quote. You will receive an invoice via email with your gift card proof for approval and a link for payment. Once you approve the proof and pay the invoice, the cards will be created and shipped to you within 10 business days.

    Submit Quote highlighted in Quote Summary.

To view physical gift card orders


  1. In Point of Sale Solution Back Office , select Gift Cards & Loyalty > Physical Card Orders.

  2. Details are provided for orders that have been placed. 
    Field
    Description
    Physical gift card order details
    Order number
    The order number for tracking
    Date ordered
    Date the order was created
    Count
    How many items were ordered

Selling gift cards

To sell a gift card, you will need to create a gift card inventory item. Gift cards are not prepaid and do not have a value until they are sold as an item. Gift card purchases are normally considered non-refundable; however, state law where you do business may require refunds for gift cards with small balances, allowing the owner to convert the balance to cash. Check with your state to determine if you need to comply with a law and what the minimum balance is. If you need to refund small balance gift cards, use the steps below. This process will ensure that your gift card balances report remains accurate. 

NOTE:
The maximum balance for a gift card is $500. 

To set up gift cards in your inventory


  1. Create a new product in your Items inventory named "gift card" or similar. Learn how to create an inventory item.
  2. Click the This product is a gift card option.

    This product is a gift card checkbox highlighted in the Add product form.
  3. Choose a pricing option for the gift card:
    • Create a product for each gift card denomination by setting a price and value for the gift card (e.g., $25, $50, $100). Individual gift card items must be added to your inventory for each dollar amount you want to offer. Leave Price in store disabled.
      OR
    • Allow the amount of the gift card value to be set at the time of sale by enabling Price in Store to allow the cashier to set a custom value at the point of sale. You do not need to enter a Price. 
       Pricing options highlighted in the Add product form.
  4. Select a Category from the existing options. 
  5. Click Save and exit. 

To refund a small balance physical gift card


  1. Set up an item in your inventory named "Low balance gift card refund" or similar. Learn how to create an inventory item or follow the instructions above on how to set up gift cards in your inventory.

    IMPORTANT! Check your local municipality/state regulations to see if low balance refunds are permitted in your area of business.

  2. Set the item to allow pricing at POS.
  3. Leave the tax rate unselected to set it at 0%.
  4. At the Point of Sale, when you sell that item, enter the price of the sale as the balance left on the card.
  5. Use the gift card to take payment. 
  6. Provide the cash refund to your customer.

Manage your gift card portfolio

Your gift card portfolio shows all gift cards in your inventory, when they were activated, the card number, balance, type and status. Gift cards are automatically activated when you scan the gift card barcode and add a balance at the point of sale. 

To see your current portfolio in the Back Office, select Gift Cards & Loyalty > Gift Cards Overview.

Give Cards Overview screen


gift card overview details
Field
Description
Gift card number
The card number
Order number
The order the card was part of
Current Balance
The balance currently available on the card
Date Activated
Date the card was activated
Card type
Description of the card, either Digital or Physical
Status
Description of the card status, either Active or Not Activated
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