Point of Sale Solution Back Office Marketing Overview
Description
How to create marketing email templates in the Point of Sale Solution Back Office
What's in this article?
Software Plan: Pro
Marketing emails are easy to build by dragging and dropping different design elements into an email template. This feature allows you to create tailored content like offers and messages for your desired target audience.
Choose from different format options like columns, buttons, dividers, headings, text, images, social media links and custom HTML code. Once they have been chosen, they can be further customized by adding content, rearranging the layout, changing element colors and more.
To create a marketing email template
- In the Point of Sale Solution Back Office, select Marketing > Overview.
- Add an email template by using drag and drop functionality to select design elements.
Content Element Description Content element Description Columns Set up multiple columns that your content can be placed into. Select from different layout options. Button Set up interactive buttons that can be linked to URLs or different tabs. Divider Create a divider to separate content and create sections within your layout. Heading Create a header to introduce topics in your marketing message. Text Insert a text box to enter your marketing message. Image Upload and edit images like your logo and product photos. Social Add social media and email contact icons. Menu Set up a navigation menu for customers to interact with. HTML Customize content by generating or pasting HTML code. 
- Delete a design element you have added by selecting it in the template and clicking the trash icon.
- To further customize elements:
- Blocks: From the right hand-hand navigation, set the widths of a multiple column design element, and add additional ones.
- Body: From the right-hand navigation, set overall design preferences such as background color and link settings.
- Rearrange content: Click and drag elements to rearrange them in the design space.
- To preview your template, click the eye icon and select desktop, tablet, or mobile to view different display sizes. Click X to close the preview.
- Enter a Name for your template.
- Click Save to store the template.
- Once added, your email template can be edited, deleted, or inactivated/activated, and used in marketing campaigns.
